CAPABILITIES
CAPABILITIES
YOUR GO-TO PARTNER
Lydon & Associates is a creative marketing agency that partners with businesses to define and tell their stories, elevate their brand strengths and make meaningful connections with their customers. We integrate decades of experience in strategy and design to create, innovate and empower clients to do amazing.
Clients lean on our broad capabilities and experienced team to get jobs done. Working in a wide range of industries, we bring sharp insights and fresh perspectives to help us deliver smart, creative solutions that differentiate brands.
Creative
thinking
Integrated
strategy
Powerful
content
Smart
design
YOUR GO-TO PARTNER
Lydon & Associates is a creative marketing agency that partners with businesses to define and tell their stories, elevate their brand strengths and make meaningful connections with their customers. We integrate decades of experience in strategy and design to create, innovate and empower clients to do amazing.
Clients lean on our broad capabilities and experienced team to get jobs done. Working in a wide range of industries, we bring sharp insights and fresh perspectives to help us deliver smart, creative solutions that differentiate brands.
Creative thinking
Integrated strategy
Powerful content
Smart design
Expertise across a wide range of capabilities
Expertise across a wide range of capabilities
- Targeted audience insights
- Copywriting for all formats
- Industry and competitive research
- Brand positioning
- Value proposition
- Logo design
- Corporate identity systems and guides
- Brand refresh
- Static or animated design
- Templates and visuals
- Integrated campaign strategies
- Editorial calendars and messaging
- Metrics
- Postcards, packages, catalogs, buckslips and more
- Drip campaigns
- Targeted, print-on-demand solutions
- Mailing list management
- Strategy and copywriting
- Mobile-responsive design for industry-leading campaign platforms
- Microsoft Outlook OFT templates
- Drip campaigns
- Litmus-based Q/A testing
- Tracking, analytics and A/B testing
- Planning, management, scheduling, coordination and support
- Theme and event materials
- Trade show booth graphics, table-top and roll-shade displays, and pop-up exhibits
- Structures, exhibit and premium sourcing
- Virtual meeting solutions and websites
- 3D technical illustration
- Iconography
- Image manipulation
- Flowcharts, hierarchy diagrams and complex wireframes
- Charts, statistics and data/graphic visualization
- Wide variety of concepts and structures
- Solutions for B2B, industrial, commercial and retail
- Concepting and prototyping
- Full range of stocks, substrates and specialty printing
- Brand strategy
- Marks for companies, products, events and integrated branding
- Delivery of files in multiple formats
- Visual identity guidelines to support usage
- Audience insights
- Brand positioning and content/design assessment
- Integrated tactical plans
- Multilingual
- Messaging and visuals tailored to audience segments
- Network of expert translation service providers
- Sales pitches, proposals, internal meetings, training and more
- Interactive, on-demand solutions for web, tablet or other devices
- PowerPoint, Prezi, Keynote, EPUB, Adobe Publish Online
- Slide libraries, templates, video, animation and more
- Integrated branding for service categories and product lines
- Logos
- Brand guides
- Value proposition
- Templates for full suite of collateral
- Internal communications
- Discovery, including product, audience and competitive insights
- Benefit pillars and messaging
- Tactical communications plan
- Digital and print collateral across formats including brochures, white papers, fact sheets, infographics and more
- Internal talking points, kick-off support, battle cards and other resources
- Custom-branded and designed items from useful to unique
- Sourcing and purchasing through our expert network
- Specialty printing and embroidery techniques
- Interior wall murals, office signage, posters and more
- Trade show booth graphics, table-top and roll-shade displays, and pop-up exhibits
- Directional signage and wayfinding, exterior marquees, billboards, public transit, kiosks and more
- Custom and pre-fabricated structures
- Print or digital ads
- Static and animated design
- Response tracking
- Audience insights
- Persona creation
- Tone and voice recommendations
- Benefit pillars
- Messaging
- Promotional, educational, event, advertising, web and social
- Scripting, storyboarding, creative development and editing
- Coordination of voiceover talent, soundtrack, video shoots and more
- Animated infographics and logos
- Primary company sites, informational, microsites, blogs and more
- Planning, wireframing, taxonomies and site mapping
- Mobile-responsive UI/UX design on Bootstrap-based HTML/CSS frameworks
- PHP-based Wordpress, open-source CMS sites
- Beta testing, deployment, SEO and analytics
WE’RE PROUD OF OUR DIVERSE RANGE OF CLIENT PARTNERSHIPS
