SOLUTION

Powervar CMS portal and sales enablement tool

AMETEK/Powervar needed a way to ensure their sales team was using sales collateral consistently. Lydon designed, developed and launched an internal CMS web portal that easily enabled a designated administrator to update and categorize currently available materials. With the tool in place, content could be updated and distributed regularly with confidence, and overall sales efforts were clarified and streamlined.

CAPABILITIES LEVERAGED

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Email
campaigns

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Marketing
communications strategy

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Product and
service branding

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Website design and
development

CAPABILITIES LEVERAGED

Product and service branding

Email campaigns

Marketing communications strategy

Website design and development