ZS life sciences SaaS product suite

ZS Associates, an established consulting company, was looking to also establish a presence in the software-as-a-service (SaaS) industry, and bring their new VERSO, JAVELIN and REVO life sciences software products to market in an approachable way. Lydon worked with ZS to write and design supporting marketing materials, including web and email campaigns, webinars, social media posts, articles, and digital collateral, to support this effort.