BRAND COMMUNICATION

Product + Sales Collateral

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Your message is only as strong as the sales collateral that carries it forward.

Once your brand foundation is set, you need a consistent, well-crafted suite of sales tools that give your team what they need to show up, sell effectively, and leave a lasting impression. We build B2B sales collateral systems that are strategically grounded, visually cohesive, and built to scale—so every touchpoint reinforces your brand and supports your sales process.

Whether you’re building a collateral system from scratch, refreshing outdated materials, or scaling assets across multiple product lines or markets—this is where we come in.

Sales Collateral
Systems

Cohesive suites of branded B2B sales materials built around your products, services and markets.

Product + Service
Positioning

Clear, compelling frameworks that help your team sell consistently and close with confidence.

Partner + Channel
Enablement

Materials that equip agents, partners and internal teams with consistent messaging and rollout-ready tools.

Internal + Change
Communications

Leadership communications that align teams, support transitions and reinforce organizational direction.

Lydon packages

We create professional sales and marketing materials that help your organization communicate clearly, build credibility and support business development efforts.

Best for: Organizations that need polished, customer-facing materials to support sales conversations, product marketing and market visibility.

Timeframe3–4 weeks

What you get

  • Up to 3 collateral pieces, fully customized to your brand, such as:
  • Sales/product brochures
  • Product/service/technical sheets
  • Case studies
  • Battlecards
  • Internal sales enablement docs

We build scalable collateral systems that help teams create more consistent, effective sales and marketing communications across audiences and channels.

Best for: Organizations that need expanded sales enablement materials, stronger messaging consistency and more efficient content deployment across teams.

Timeframe6–8 weeks

What you get

  • Light competitor research and strategic market insights
  • Up to 6 collateral pieces, fully customized to your brand, such as:
  • Sales/product brochures
  • Product/service/technical sheets
  • Case studies
  • Battlecards
  • Internal sales enablement docs
  • Light copywriting for all content across materials
  • Basic template system

We develop enterprise-level collateral ecosystems that align messaging, product communications and sales enablement into a more unified customer experience.

Best for: Organizations with complex offerings, multiple audiences or evolving go-to-market strategies that need a more mature and scalable communication system.

Timeframe8–10 weeks

What you get

  • Extended competitor research and strategic market insights
  • Up to 12 collateral pieces, fully customized to your brand, such as:
  • Sales/product brochures
  • Product/service/technical sheets
  • Case studies
  • Battlecards
  • Internal sales enablement docs
  • Complete copywriting for all content across materials
  • Communication suite architecture and extended template system

Supporting your integrated marketing goals with engaging collateral

  • Brochures, fact sheets and product one-pagers

  • Sales playbooks and battlecards

  • Product and service positioning frameworks

  • Sales collateral systems across multiple product lines

  • Partners and agent communication toolkits

  • Leave-behinds and deal summary briefs

  • Onboarding and training materials

  • Internal leadership and change communications

  • Corporate narrative and messaging frameworks

I have been working with Lydon for over 20 years. The team consistently delivers amazing work, combining creativity and strategic insight. Their ability to understand our business and translate it into tangible outcomes has been invaluable. Every project we’ve collaborated on has exceeded expectations, reinforcing their reputation for excellence. I love working with them!

– Head of Retirement Services
Financial Services Company

Ready to build sales collateral that works as hard as your team? Let’s talk.

REQUEST A CONSULTATION