Still taking AI advice from headlines? Time to upgrade.
Authentic Insights isn’t AI marketing theory—it’s a front-row seat to what works (and what doesn’t) inside a modern marketing agency. New AI tools reviewed, tested strategies documented, real lessons you can use to sharpen your own marketing performance.
Read the latest issue of Authentic Insights
For broader marketing strategy thinking from the Lydon team, visit The Thread.
Issue 2
Still taking AI advice from headlines? Time to upgrade": guest perspectives from PR and tech leaders.
- Guest perspectives from PR and tech leaders on amplifying AI impact while protecting human trust, and how AI search is reshaping the way we find answers
- Fresh reports from the field — unfiltered team experiences with Grok, Claude, ChatGPT, LetsEnhance and more
- A hands-on look at “vibe coding” — how non-developers are using AI to build software, iterate quickly, and learn by doing
- Hot takes on the AI tsunami — where human intuition and creativity still win
- Deployment strategies for better prompting — subtle shifts that transform vague asks into precise, useful outputs
...and a lot more
Download issue 2
Issue 1
Real Talk on AI in Marketing": tool reviews (ChatGPT, Midjourney, custom GPTs), candid practitioner stories, evaluations of custom AI tools.
Download issue 1
Who this is for
In our rush to innovate, we’ve forgotten that most people don’t want to just “engage with content.” They want to connect with something that provides real meaning.