PRESENCE + AUTHORITY
Research Reports + Thought Leadership
Turn insight into influence—and data into impact.
At Lydon, we combine methodological rigor with world-class creative to produce reports that are as compelling as they are credible, designed to engage, inform and spark dialogue with your most important audiences. We manage the entire process—from survey design and audience sourcing to data visualization and digital publication—ensuring your insights are timely, relevant, on-brand and built to stand out in inboxes, boardrooms and media headlines.
If your organization has proprietary data, deep subject matter expertise or distinctive point of view but hasn’t found a way to package and amplify it into a sustained marketing asset, this is exactly what we build.
71%
of decision-makers say thought leadership is more effective than traditional marketing materials
(Edelman)
8x
increase in gated content conversions for companies that publish research reports
(Demand Gen Report)
64%
of decision-makers trust thought leadership more than marketing materials and product sheets when assessing capabilities and competencies
(Edelman)
Lydon packages
We create professionally written and designed reports, white papers and publications that help organizations communicate expertise, industry insight and market credibility.
Best for: Organizations that need a professionally developed report, white paper or industry publication to support marketing, sales enablement or thought leadership initiatives.
What you get
- 1 professionally written and designed research report, white paper or industry publication, up to 16 pages
- Interpretation and synthesis of client-provided research, survey data and industry information
- Supplemental industry, market and competitor research
- Theme development, executive summary and message framework
- Data visualization for custom charts, graphs and infographics
- Print-ready and digital-ready publication files
We develop scalable thought leadership platforms that combine research, industry insight and publication design to support audience engagement and ongoing content initiatives.
Best for: Organizations building recurring thought leadership programs, research-driven marketing initiatives or audience engagement strategies centered around industry expertise.
What you get
- Up to 2 professionally written and designed reports, white papers or industry publications, up to 32 combined pages
- Interpretation and synthesis of client-provided research, survey data and industry information
- 1 audience survey and expanded industry, market and competitor research
- Theme development, executive summary and message framework
- Data visualization for custom charts, graphs and infographics
- Up to 4 promotional social media graphics
- Up to 2 promotional email campaigns
- 1 gated download landing page
- 1 reusable report/publication design template
- Print-ready and digital-ready publication file
We build enterprise-level thought leadership ecosystems designed to support ongoing publication programs, executive visibility and authoritative market positioning.
Best for: Organizations developing long-term thought leadership platforms, recurring industry publications or large-scale authority and audience engagement initiatives.
What you get
- Up to 3 professionally written and designed reports, white papers or industry publications, up to 48 combined pages
- Interpretation and synthesis of client-provided research, survey data and industry information
- Up to 2 audience surveys and expanded industry, market and competitor research
- Theme development, executive summary and message framework
- Data visualization for custom charts, graphs and infographics
- Up to 6 promotional social media graphics
- Up to 3 promotional email campaigns
- 1 thought leadership microsite, up to 5 pages
- 1 reusable report/publication design template system
- Kickoff support for 1 live or virtual event/podcast
- Print-ready and digital-ready publication file
Supporting your integrated marketing goals with captivating perspectives
- Topic framing, research strategy, and stakeholder input
- Survey design, fielding, and audience segmentation
- Data analysis, benchmarking, and insight synthesis
- Copywriting for long-form, executive summaries, and campaign assets
- Infographics, charts, and data visualizations
- Interactive and digital report design (PDF, flipbook, microsite)
- Executive key messaging frameworks and reusable content extracts
- Social media and email teaser assets
- Landing pages, email nurture flows, and paid media support
- Motion graphics and animated data storytelling
- Webinar and presentation materials for thought leadership delivery
- Multi-channel activation toolkits for sales, PR and demand generation
Make authority your marketing superpower
Original research is one of the most powerful tools for establishing category authority and driving measurable growth. Whether your goal is to influence a vertical, educate stakeholders, support sales or land media coverage, we help you create standout reports that deliver sustained brand equity, sales enablement impact and measurable business outcomes.
CASE STUDY | RESEARCH REPORTS + THOUGHT LEADERSHIP
Turning proprietary insights into industry-shaping conversations
To strengthen its position as a forward-thinking voice in the retirement and benefits space, Bank of America tapped Lydon to help bring a series of high-profile research reports to life.
“Thank you so much for the effort you put into this assignment and all the supporting detail! It’s so exciting to see this come to life. I’m SO impressed with all the new designs and really appreciate the great work.”
– Manager, Investments Marketing and Communications
Financial Services Company