MARKETING PRIORITIES
Agent + Partner Support
They don’t work for you—but they can work with you.
When agent and partner performance becomes a critical growth lever, organizations must compete for attention in crowded, mixed-representation channel environments. Without clear positioning, consistent communication and meaningful partner support, even strong products struggle to gain traction with indirect sales teams. We help organizations strengthen partner relationships by aligning incentives, simplifying messaging and making it easier—and more rewarding—for third-party sales teams to advocate for your brand.
83%
of channel partners say training and enablement are key to driving sales
(Forrester)
80%
of indirect sellers cite lack of marketing support as a barrier to performance
(Channel Marketer Report)
91%
of top-performing partners say co-branded content improves deal velocity
(Demand Gen Report)
When your agents and partners require attention:
Partners represent multiple competing brands
Messaging is inconsistent across independent sales channels
Co-branded materials are outdated or underutilized
Channel performance varies widely by region or rep
Incentive programs fail to drive sustained engagement
Sales teams default to the easiest product to sell—not yours
The business outcomes it supports:
Increased partner engagement and advocacy
Faster deal velocity across indirect channels
Greater consistency in messaging and brand representation
Improved channel loyalty and retention
Stronger alignment between corporate strategy and field execution
Higher contribution from third-party sales networks
How Lydon strengthens agent and partner performance
