HDFS Menu Link web‑based, dealership F&I sales platform

Harley-Davidson Financial Services (HDFS) offers financing, insurance and protection products to riders through H-D^® dealerships. HDFS wanted to provide a powerful digital sales tool to dealers, with bold consistent content. HDFS labeled the tool "Menu Link," and turned to Lydon to create a logo, adapt content and "skin" the third-party platform. We obtained specs from the provider, then converted content, graphics and imagery to maximize the format and streamline implementation.