SERVICES

SEM + Paid Search

Drive visibility, attract qualified leads, and maximize ROI with strategic paid media.

Paid media can feel overwhelming. Algorithms shift, costs fluctuate, and platforms evolve daily. That’s why we stay ahead of the curve. From intelligent keyword planning and bidding strategies to high-converting landing pages and real-time performance insights, we build SEM programs designed to scale with your business—and evolve with your audience.

3.75x

average ROI for every $1 spent on Google Ads

(WordStream)

70%

of mobile searchers call businesses directly from Google Ads

(Google)

40%

of all clicks go to the top three SERP positions

(Search Engine Land)

68%

of all online experiences begin from a search engine

(AIOSEO)

Drive real business results with Lydon SEM + Paid Search

Lead generation

Attract and convert qualified prospects with high-intent campaigns.

Brand visibility

Secure top search rankings to boost recognition and trust.

Sales acceleration

Pinpoint your best prospects through smart segmentation and remarketing.

Campaign efficiency

Optimize spend and maximize ROI with AI-powered bidding strategies.

Performance analytics

Track, test, and improve with real-time insights and KPI dashboards.

Capabilities and common deliverables

Paid search strategy and campaign management

Google Ads, Microsoft Ads, and Meta platform execution

Keyword research, audience segmentation, and geo-targeting

Landing page design, testing, and conversion optimization

Remarketing and lookalike audience campaigns

Technical SEO audits and on-page optimization

Content production and SEO copywriting

Meta tag, schema markup, and structured data setup

Page speed, mobile responsiveness, and crawlability improvements

AI-powered smart bidding and automation

KPI dashboard creation and campaign performance tracking

Google Analytics, Google Search Console, and conversion tracking setup

SEM + Paid Search powered by Semrush

As a Semrush agency partner, we leverage advanced data intelligence to fuel smarter campaign strategies, optimize SEO performance, and drive measurable results across paid and organic channels.