SERVICES

Display + Programmatic

Display + Programmatic image

Omnichannel visibility. Precision targeting. Measurable results.

At Lydon, we plan and execute high-performance, audience-first display strategies that span the entire digital landscape. Whether it's connected TV, digital OOH, in-game ads, or mobile retargeting, our campaigns are powered by real-time bidding, AI-driven optimization, and omnichannel delivery—bringing brand stories to life across devices and environments. From pre-roll video and OTT streaming to digital billboards in airports and placements near key retail hubs, we help you reach your audience where they are—with messaging that motivates and media that performs.

90%

of all digital display ad spend in the U.S. is projected to be on programmatic display ads by 2025

(eMarketer)

70%

of retargeted users are more likely to convert on average compared to new visitors

(Invesp)

2x

higher click-thru rates are generated by personalized display ads versus generic ads

(WordStream)

Drive real business results with Lydon Display + Programmatic

Lead generation

Engage the right audiences with dynamic creative and intelligent targeting.

Brand lift

Drive awareness and recall across high-reach platforms like CTV, mobile apps, and OTT.

Retargeting

Reconnect with users across devices and guide them toward conversion.

Omnichannel orchestration

Run unified campaigns across streaming, web, mobile, in-game, and digital OOH.

Performance optimization

Maximize ROI with smart bidding, real-time adjustments, and A/B creative testing.

Transparent measurement

Track every impression, view, and conversion with integrated platform analytics.

Capabilities and common deliverables

Cross-platform media planning and campaign orchestration

DSP/SSP inventory sourcing and audience segmentation

Real-time bidding and dynamic creative optimization (DCO)

Retargeting, geo-fencing, contextual, and behavioral targeting

CTV, OTT, pre-roll, and video ad development

Mobile-first and interactive ad formats

In-game and digital OOH placement strategy

Creative variant testing and A/B optimization

Landing page development and CRO support

Conversion tracking and pixel implementation

Campaign reporting, dashboarding, and attribution analysis

Brand safety, ad fraud protection, and frequency capping

Platforms and partners

Ready to implement a programmatic strategy built for performance? Let’s talk.

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