Marketing Platforms
Team Alignment + Training
Your team can’t execute on what they don’t understand.
69%
of employees say they’d work harder if they felt more appreciated and informed
(McKinsey)
85%
of change initiatives fail due to lack of internal communication and training
(Prosci)
23%
increase in revenue growth for companies with highly engaged employees
(Gallup)
How we leverage this platform to build better marketing plans
This platform is ideal when your marketing initiatives depend on internal understanding, adoption, and execution. Whether you're introducing a new platform, launching a product, or undergoing business transformation, we help connect leadership intent with day-to-day behaviors. Our work ensures every team member—not just leadership—is informed, aligned, and motivated to act in concert.
Tactics and common deliverables
Strategic alignment campaigns
Product and platform training programs
Executive messaging playbooks
Onboarding toolkits and guides
Instructional videos and e-learning modules
Learning paths and certification systems
Internal brand awareness campaigns
Field and support team quick-reference materials
Factory floor and safety training content
Custom intranet portals and employee content hubs
Leadership town hall and comms support
FEATURED CASE STUDY | Team Alignment + Training
Building a smarter web presence from the inside out
“The materials Lydon created for our dealer training program are perfect. The information is easy for the audience to digest and displayed in a way that makes it very relatable. The kick-off event was a huge success, and the feedback we’ve received so far has all been positive—the content exceeded expectations, and the design elevated it further.”
– Director, Digital Growth
Financial Services Company
Cross-platform connections
While this platform is tailored for marketing plans focused on team readiness and internal engagement, it often works in tandem with:
Branding + Visual Identity
When rebrands require internal agreement and communication rollouts.
