Marketing Platforms

New Business Acquisition

Win more high-value business.

The New Business Acquisition platform equips your team with targeted assets and materials that open doors, build credibility and close deals. Our approach goes far beyond templated decks—we develop custom messaging, narrative frameworks and visual systems that align your value proposition with what matters most to your prospects. Whether you're seeking to grow your customer lists, pursuing high-value institutional accounts, responding to a steady stream of RFPs, or making a critical first impression, we help you deliver with clarity and confidence.

82%

of B2B decision-makers say thought leadership content increases their trust in a brand

(LinkedIn)

74%

of buyers choose the vendor that first helps them frame the solution

(CSO Insights)

2.9x

win rate increase when sales and marketing collaborate on pursuit materials

(Forrester)

How we leverage this platform to build better marketing plans

This platform is ideal when your executive or sales teams are engaging high-value prospects and need tailored messaging and materials to make an impact. Whether you're preparing for a critical RFP, navigating a competitive pitch, or crafting a story that differentiates you from lookalike vendors, we build custom content and tools that move fast and hit the mark. From high-stakes meetings to targeted follow-up, we ensure your pursuit efforts are supported by substance, strategy, and standout creative.

Tactics and common deliverables

Strategic sales story development and positioning

High-impact pitch decks and executive presentation design

Custom microsites or landing pages for RFPs or ABM

Sales leave-behinds and deal summary briefs

Visualized metrics, proof points, and financial storytelling

Credentialing packages and modular case study content

Leadership bios and team positioning materials

Competitive bid and differentiator articulation

Pre/post meeting kits and follow-up campaign assets

Executive speechwriting and talking points

Short-form video content and demo scripts

Integration with sales enablement and ABM platforms

“The AWS re:Invent marketing materials that Lydon developed for us—including messaging, graphics, and a promotional video—were spot on, resulting in more than 20 significant conversations. My expectation heading in was maybe two or three, so to put that into perspective Lydon improved our lead gen by over 567% compared to previous events!”

– Senior Marketing Manager, Global Partner Programs
IT Services Company