Marketing Platforms

Branding + Visual Identity

Your brand isn’t just what you say it is—it’s what your most valued customers believe it to be.

At Lydon, we don’t just design logos—we build enduring brands that capture who you are, where you're headed, and why your audience should care. We understand the critical difference between brand and identity, and we guide organizations through strategic processes that align meaning with design. Whether ensuring brand alignment across in-flight work, repositioning a struggling brand, or building a new identity system from the ground up, our work is built to perform.

80%

of consumers say brand consistency is a key factor in trust

(Lucidpress)

73%

market outperformance by companies with strong brands

(Interbrand)

33%

revenue increase on average for companies with consistent brand presentation

(Marq)

How we leverage this platform to build better marketing plans

This platform is applicable to branding at any level—corporate, strategic business unit, product or service. Because your brand and visual identity touch everything—from your homepage to your helpdesk—we treat it as a foundational layer that informs and supports all other marketing tactics. Whether you’re a startup building your brand from scratch or an established enterprise seeking to modernize or unify a fragmented identity, we tailor our work to your business structure, goals and growth trajectory.

Tactics and common deliverables

Strategic brand audits and planning

Brand positioning and architecture

Logo design and visual identity systems

Messaging frameworks (vision, mission, tone, values)

Brand guidelines and governance tools

Sub-branding and product identity development

Market and audience research

Stakeholder alignment and brand workshops

Brand launch campaigns (internal + external)

Collateral templates and design systems

Frontify configuration and digital asset management

Ongoing support for adoption, training, and evolution

FEATURED CASE STUDY | Branding + visual Identity

Repositioning a young brand to match its modern point of view

A rapidly growing data consultancy and Elite Services Partner for Snowflake had a visibility problem and turned to Lydon to help solve it.

VIEW CASE STUDY

Branding + Visual Identity supported by Frontify

As a certified Frontify partner, we don’t just create your brand—we help you manage and scale it. We configure your brand portal to ensure global access, usage compliance, and long-term consistency.

“Lydon has been a great partner. They are experts in brand building, keeping a pulse on market trends, ensuring that evolving brand guidelines are always being followed, and providing recommendations on how to apply campaign strategies to drive business results. The team is always accessible, communicative and nimble, helping with any requests in a timely manner. They are a pleasure to work with and I look forward to continuing our successful partnership for years to come.”

– Marketing Manager
Financial Services Company

Cross-platform connections

As a foundational layer that informs and supports all other marketing tactics, this platform should be considered across your entire marketing plan.

VIEW ALL PLATFORMS

Does your organization need expert guidance on brand evolution, identity design or systematizing visual consistency? Let’s talk.

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