CASE STUDY

Repositioning a young brand to match its modern point of view

A brand with momentum, but lacking a compelling message

DAS42, a rapidly growing data consultancy and Elite Services Partner for Snowflake, had a visibility problem. Despite strong client partnerships, many in the market misunderstood the company’s value, confusing “DAS42” for a product rather than a professional services firm. That confusion was stalling growth, impacting credibility, and weakening sales velocity.

Client

DAS42

Industry

Professional Services / Data Consultancy

Marketing Platforms

  • Branding + Visual Identity
  • Team Alignment + Training

Services

  • Strategy Consulting
  • SmartCreative™: Content + Design
  • Web Development + SEO
  • Email + Direct Mail Marketing
  • Live + Virtual Events
  • Social Media

204%

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increase in page views after website redesign

178%

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increase in active website users

6

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months from initiative kickoff to public launch

DAS42 Summary of Findings image
DAS42 live presentation
DAS42 video pattern image
DAS42 Summary of Findings image

BUILT ON STRATEGY

We began with a foundational strategy sprint: auditing existing materials, interviewing stakeholders, and conducting a competitive landscape analysis. What emerged was a need for messaging clarity and cohesion, and a bold, modern identity to match DAS42’s sophisticated service offering.

We developed a revitalized positioning framework and visual identity system, including updated messaging across website copy, pitch decks, event presence, and social platforms. Crucially, this rebrand launched just in time for Snowflake Summit—the company’s highest-profile annual event.

DAS42 visual identity guide image
DAS42 visual identity guide image
DAS42 visual identity guide image

From zero to launch in just six months: Lydon built and executed DAS42’s full rebrand ahead of their Snowflake Summit debut — positioning the company for growth, recognition, and stronger sales performance.

Image of DAS42 team at Snowflake conference
Image of DAS42 sticker
Image of DAS42 Swag
Image of DAS42 logo sticker

THE LYDON DIFFERENCE: POWERFUL DIGITAL + SMARTCREATIVE™

We didn’t just deliver a logo and a color palette. We reimagined DAS42’s brand from the inside out, transforming perception with a cross-channel rollout that aligned internal teams, clarified market value, and elevated their identity across every customer touchpoint. From positioning strategy to website and custom iconography, our team deployed the full suite of Lydon services—and it shows.

Key tactics and deliverables

Competitive analysis and audience segmentation

Brand repositioning

Messaging house, brand voice and narrative development

Logo design and complete visual identity evolution

Iconography library development

Photography library development

Website strategy, design, development and SEO

Branded collateral and event materials

Sales enablement and pitch deck library

Templates for digital, print and email

Video and motion graphics

Social media assets and campaigns

Image of DAS42 team at Snowflake conference
Image of DAS42 meeting
“I can’t find the words to thank you for the partnership, generosity and candid conversation. We chose Lydon when this process started based on experiences in years past and we continue to hit high water marks.We are so thankful for the engagement we’ve had together.With greatness in front of us we have many things to look forward to.”

– Executive Vice President, Sales & Marketing
DAS42

The result

DAS42’s public rebrand was unveiled at the Snowflake Summit—complete with a newly launched website, cohesive digital and event branding, and a revitalized identity that made an immediate impact. In the months that followed, site traffic and engagement surged, sales conversations gained traction, and internal teams aligned around a clearer, more powerful brand story.
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Ready to build a brand that connects, converts and delivers results? Let’s talk.

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