SERVICES

Social Media

Social Media image

More than likes. More than posts. More than vanity metrics.

Social media is where your brand shows up in real time and earns attention through relevance, clarity, and consistency. At Lydon, we help brands unlock the full potential of both organic and paid social strategies—from channel setup and content creation to campaign execution, storefront optimization, and performance insights. Our process is backed by platform-specific best practices and clear KPIs that show what’s working and where to evolve with changing platforms and user habits.

79%

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of marketers say social media is their most effective channel for building brand awareness

(HubSpot)

2x

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engagement rate for brands that post daily versus those that post weekly

(Sprout Social)

5.9%

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average engagement rate per post on TikTok leads all social media platforms

(Influencer Marketing Hub)

Drive real business results with Lydon Social Media

Lead generation

Convert followers into qualified prospects with targeted campaigns and smart calls to action.

Brand visibility

Show up consistently with on-brand creative, platform-tailored strategy, and optimized posting cadence.

Engagement growth

Build loyalty through real-time content, community management, and channel-specific storytelling.

Paid amplification

Maximize ROI with campaign optimization, remarketing, and dynamic audience targeting.

Social storefronts

Leverage TikTok Shops, Instagram Shopping, and other tools to turn feeds into sales channels.

Real-time performance insights

Monitor engagement, adapt quickly, and fine-tune campaigns based on audience signals.

    Recent campaign success: American Petroleum Institute

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    15

    unique evergreen and rapid-response campaigns delivered in three month period

    150+

    campaign assets delivered for posting across multiple platforms

    Capabilities & common deliverables

    Social audits, platform strategy, and content planning

    Editorial calendars and real-time campaign execution

    Caption writing, voice/tone guidelines, and post formatting

    Static, animated, and video creative for feeds and stories

    Short-form video (Reels, TikTok, YouTube Shorts, Stories)

    Employee advocacy and executive visibility campaigns

    Paid social campaigns on Meta, LinkedIn, TikTok, X, and Pinterest

    Product ads, TikTok Shops, and Instagram storefront support

    Community management and response playbooks

    Audience segmentation and A/B creative testing

    Campaign tracking: reach, CTR, CPA, engagement, conversion

    Cross-platform reporting dashboards and post-campaign insights

    Tools & platforms

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    DAS42 logo
    Pinterest logo
    Snapchat logo
    Ensono logo
    X logo
    YouTube logo

    Need to turn your social channels into high-performing brand assets? Let’s talk.

    REQUEST A CONSULTATION