Discoveries and dispatches from the AI frontier
You’ve seen the hype. You’ve read the predictions. Now it’s time for some real talk on AI in marketing.
Authentic Insights is not another trend piece or AI explainer. It’s a working notebook of sorts—an honest, evolving account of how one modern marketing team (that’s us at Lydon) is exploring, integrating and adapting to AI.
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Inside edition #1
Unfiltered reviews of how tools like ChatGPT, Midjourney, and custom GPTs actually perform in the field
Candid stories from strategists, creatives, and client leads—the good, the bad and the ugly
Evaluations of custom AI tools built for prospecting, creative briefs and more
Practical advice for teams who want to test AI without losing their edge
Fresh thinking on synthetic users, new habits and where human intuition still rules
Who this is for
Marketers navigating AI with cautious optimism
Creatives curious about where AI helps and where it hinders
Teams looking for clarity, not clickbait
Anyone striving to use AI more intentionally and with less anxiety
Ready to go beyond the headlines and dive into the work?
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Free access. Real insight. No fluff.
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