Authentic Insights

Discoveries and dispatches from the AI frontier

Authentic Insights

Discoveries and dispatches from the AI frontier

Still taking AI advice from headlines? Time to upgrade.

Authentic Insights isn’t theory—it’s a front-row seat to what works (and what doesn’t) inside a modern agency. New tools, tested strategies, real lessons you can use to sharpen your own marketing.
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Inside issue #2

Guest perspectives from PR and tech leaders on amplifying AI impact while protecting human trust, and how AI search is reshaping the way we find answers

Fresh reports from the field — unfiltered team experiences with Grok, Claude, ChatGPT, LetsEnhance and more

A hands-on look at “vibe coding” — how non-developers are using AI to build software, iterate quickly, and learn by doing

Hot takes on the AI tsunami — where human intuition and creativity still win

Deployment strategies for better prompting — subtle shifts that transform vague asks into precise, useful outputs

...and a a lot more


Inside issue #2

Guest perspectives from PR and tech leaders on amplifying AI impact while protecting human trust, and how AI search is reshaping the way we find answers

Fresh reports from the field — unfiltered team experiences with Grok, Claude, ChatGPT, LetsEnhance and more

A hands-on look at “vibe coding” — how non-developers are using AI to build software, iterate quickly, and learn by doing

Hot takes on the AI tsunami — where human intuition and creativity still win

Deployment strategies for better prompting — subtle shifts that transform vague asks into precise, useful outputs

Featured perspectives

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Marc C. Whitt

Director of Media & Strategic Relations,
University of Kentucky


Amplifying AI impact while safeguarding trust

Discover how AI can supercharge campaigns without sacrificing credibility—this guide shows where to push automation and where to hold the ethical line. Learn practical ways to unlock impact while keeping your audience’s trust front and center.

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Chris Phenner

VP of Business Development at Flash
MBA, Columbia University & U.C. Berkeley


Rocking AI search with a "Triple S" framework

The search game has changed—AI is rewriting how we ask questions and get answers. See what this shift means for brands, marketers, and anyone who wants to stay ahead of the curve.

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Ready to go beyond the headlines and dive into the work?

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In our rush to innovate, we’ve forgotten that most people don’t want to just “engage with content.” They want to connect with something that provides real meaning.

Brian Lydon

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