CASE STUDY
Building a smarter web presence from the inside out
Creating a digital ecosystem to motivate internal teams and convert customers
Mauser Packaging Solutions—a global leader in rigid packaging and sustainable solutions—needed to strengthen internal communication across its worldwide operations while enhancing the performance and security of its public-facing website. Lydon stepped in to help deliver on both. We started with an internal communications platform to align teams and streamline messaging, but after security vulnerabilities surfaced in the company’s web infrastructure, Mauser asked Lydon to assume hosting responsibilities for its entire web estate—including redesigning the primary website with stronger brand alignment and clearer conversion paths.
Client
Mauser Packaging Solutions
Industry
Manufacturing & Industrial / Rigid Packaging Manufacturer and Sustainable Solution Provider
Marketing Platforms
- Branding & Visual Identity
- Team Alignment & Training
- Sales Enablement
- Customer Engagement & Adoption
- Consumer Point-Of-Sale
- Branding + Visual Identity
Services
- Strategy Consulting
- SmartCreative™: Content & Design
- Web Development & SEO
- Email & Direct Mail Marketing
- SEM & Paid Search
14%
increase in lead gen form submissions
8
languages built into the site network
100%
security maintenance across the entire web estate
SETTING THE FOUNDATION FOR INTERNAL CONNECTION
MauserNOW was created as a central hub for internal communication—bridging locations and roles across a global workforce. Lydon collaborated with the Mauser team to develop a brand identity, responsive website, and email strategy to support internal adoption. We launched an integrated content campaign including a monthly newsletter, spotlight features, and ready-to-deploy internal comms templates—all focused on transparency, alignment, and cultural cohesion.
Following the success of MauserNOW, an internal platform built to align a global workforce, Lydon was tapped once again—this time to overhaul the company’s core website, delivering better UI/UX, stronger brand cohesion, and enterprise-grade security.
THE LYDON DIFFERENCE: UNIFYING DIGITAL STRATEGY ACROSS AUDIENCES
Lydon doesn’t just launch websites—we create connected digital experiences that serve both internal and external business goals. For Mauser, that meant developing a scalable architecture that could support future localization, multilingual SEO, and sustained engagement from prospective customers and internal teams alike. Our role continues today with proactive site maintenance, campaign support, and system enhancements—all part of an evolving web strategy that keeps Mauser competitive and connected.
Key tactics and deliverables
Development and launch of internal communications and training platform
Corporate website redesign and SEO optimization
Email subscription and newsletter campaign for internal teams
Global language site structure and localization
Lead generation strategy and performance improvements
Web hosting, security, and ongoing technical support
Monthly analytics reporting and enhancement recommendations
External digital assets, campaigns and infographics
“I have worked on several website launches over the years and this has been, by far, the smoothest I have experienced. From day one, the Lydon team approached the project with a combination of creativity, professionalism, and responsiveness. They took the time to truly listen to our ideas and concerns and responded with thoughtful solutions. Their thoroughness and ability to quickly adapt and respond made what can be a stressful process feel seamless.”
– Global Marketing Manager,
Mauser Packaging Solutions
The result
What began as an internal training and alignment tool evolved into a cohesive digital ecosystem for one of the country’s top packaging manufacturers. MauserNOW fostered stronger internal communication across continents, while the reimagined corporate site delivered measurable business impact— generating more leads and building stronger brand credibility across digital channels. With Lydon’s ongoing partnership, Mauser continues to expand its digital infrastructure, confident in both performance and protection.
Need to align internal teams and modernize your digital presence? Let’s talk.
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