Time to move: Accelerating success with a Strategy Sprint By: Lydon & Associates  |  Contributors: Sean GriffinAugust 4, 2025In a perfect world, every marketing challenge would come with a generous timeline and plenty of runway. But most marketers know that’s rarely the case. Whether you’re launching something new, navigating change or trying to build momentum faster, sometimes you need focused, …

Reorg, rebrand or just realign? A midyear messaging health check By: Lydon & Associates  |  Contributors: Sean GriffinJuly 1, 2025Messaging is where strategy meets communication. It’s the connective tissue between your vision and your audience’s perception. When it’s even slightly misaligned, it can cause friction—internally and externally. The upside? Messaging is one of the most flexible tools in your brand toolkit. Small …

We’re excited to launch the first edition of Authentic Insights—a practical, inside look at how AI is actually showing up in Lydon’s creative and marketing work.

Big news and a peek behind the curtain with Lydon’s principals By: Lydon & Associates  |  Contributors: Sean Griffin, Rick Yager & Brian LydonJune 3, 2025As we launch our new website and positioning, Sean Griffin, our Strategy Director, took some time to sit down with the principals at Lydon & Associates—Brian Lydon, Executive Creative Director and Rick Yager, Executive Creative …

Rethinking sales enablement: How tech‑backed strategies are driving growth By: Lydon & Associates  |  Contributors: Sean Griffin & Brian LydonMay 13, 2025Sales enablement—the strategic process of equipping sales teams with the right tools, content and information to engage buyers effectively—has fundamentally changed. What was once merely a marketing support tactic has greater potential than ever of serving as a critical driver …

The best websites strike a balance between being easy to use and beautiful to look at. These elements—the art and science, so to speak—must work hand in hand.

Leverage the energy of the season and ensure that your marketing plans are aligned and up to date with a review dedicated to clearing out clutter and optimizing your tactics for maximum impact.

Developing a brand strategy for long-term success By: Lydon & Associates  |  Contributors: Brian Lydon & Kamryn BogottFebruary 3, 2025Illustration: Rick Yager using Typeface.aiIn today’s fast-paced market, a successful brand strategy is more than a tool for differentiation, it’s a roadmap for sustained growth and relevance. According to Forbes, brands that present themselves consistently see a 23% increase in revenue …

2025’s game-changing marketing trends: Automation, personalization and AI By: Lydon & Associates  |  Contributors: Brian Lydon & Kamryn BogottJanuary 12, 2025Illustration: Brian Lydon using MidjourneyThe marketing landscape is evolving faster than ever, with automation and personalization at the forefront of this transformation–and the Artificial Intelligence (AI) driving it. According to HubSpot’s 2024 AI Trends Report, 53 percent of respondents believe fully …

Celebrating 30 years of innovation and leadership: A conversation with Rick Yager December 17, 2024Lydon is excited to celebrate a monumental milestone with our esteemed partner and technology director, Rick Yager, a true trailblazer in the marketing and technology landscape. With 30 years of pioneering work under his belt, Rick has witnessed firsthand how technology has shaped the world of modern …