We’re excited to launch the first edition of Authentic Insights—a practical, inside look at how AI is actually showing up in Lydon’s creative and marketing work.
From data to design: How user research drives user-centered web design
The best websites strike a balance between being easy to use and beautiful to look at. These elements—the art and science, so to speak—must work hand in hand.
Spring is prime time to renew and refresh your marketing plans
Leverage the energy of the season and ensure that your marketing plans are aligned and up to date with a review dedicated to clearing out clutter and optimizing your tactics for maximum impact.
Developing a brand strategy for long-term success
Developing a brand strategy for long-term success By: Lydon & Associates | Contributors: Brian Lydon & Kamryn BogottFebruary 3, 2025Illustration: Rick Yager using Typeface.aiIn today’s fast-paced market, a successful brand strategy is more than a tool for differentiation, it’s a roadmap for sustained growth and relevance. According to Forbes, brands that present themselves consistently see a 23% increase in revenue …
2025’s game-changing marketing trends: Automation, personalization and AI
2025’s game-changing marketing trends: Automation, personalization and AI By: Lydon & Associates | Contributors: Brian Lydon & Kamryn BogottJanuary 12, 2025Illustration: Brian Lydon using MidjourneyThe marketing landscape is evolving faster than ever, with automation and personalization at the forefront of this transformation–and the Artificial Intelligence (AI) driving it. According to HubSpot’s 2024 AI Trends Report, 53 percent of respondents believe fully …
Celebrating 30 years of innovation and leadership
Celebrating 30 years of innovation and leadership: A conversation with Rick Yager December 17, 2024Lydon is excited to celebrate a monumental milestone with our esteemed partner and technology director, Rick Yager, a true trailblazer in the marketing and technology landscape. With 30 years of pioneering work under his belt, Rick has witnessed firsthand how technology has shaped the world of modern …
Lydon at 50: A golden milestone
Lydon at 50: A golden milestone October 3, 2023In August, Lydon officially celebrated our 50th anniversary at The Second City® in Chicago, surrounded by colleagues and friends. We were truly humbled by the turnout and delighted with how the day unfolded. We started early with a panel discussion on transformative experiences, branding and design innovation before transitioning to a hilarious performance …
50 inspirations to rejuvenate your creative mind this spring
50 inspirations to rejuvenate your creative mind this spring April 28, 2023As Lydon & Associates continues to celebrate its 50th year in business, we thought we would share a little gift of inspiration to (hopefully!) rejuvenate your creative mind and (maybe!) help give you a little boost in your marketing efforts this spring. Here are fifty inspirations from our team …
Lydon at 50: Looking ahead while reflecting on our history
Lydon at 50: Looking ahead while reflecting on our history February 17, 2023This year, Lydon & Associates celebrates our 50th year of making an impact in marketing and design, and what an incredible journey it has been! Fifty years is quite a trek. It’s no understatement to say that it has taken a lot of long hours and late nights—and …