2025’s Game-Changing Marketing Trends: Automation, Personalization and AIBy: Lydon & Associates  |  Contributors: Brian Lydon & Kamryn BogottJanuary 12, 2025Illustration: Brian Lydon using MidjourneyThe marketing landscape is evolving faster than ever, with automation and personalization at the forefront of this transformation–and the Artificial Intelligence (AI) driving it. According to HubSpot’s 2024 AI Trends Report, 53 percent of respondents believe fully implementing …

Celebrating 30 years of innovation and leadership:A conversation with Rick YagerDecember 17, 2024Lydon is excited to celebrate a monumental milestone with our esteemed partner and technology director, Rick Yager, a true trailblazer in the marketing and technology landscape. With 30 years of pioneering work under his belt, Rick has witnessed firsthand how technology has shaped the world of modern marketing.   …

Lydon at 50: A golden milestoneOctober 3, 2023In August, Lydon officially celebrated our 50th anniversary at The Second City® in Chicago, surrounded by colleagues and friends. We were truly humbled by the turnout and delighted with how the day unfolded. We started early with a panel discussion on transformative experiences, branding and design innovation before transitioning to a hilarious performance by …

50 inspirations to rejuvenate your creative mind this springApril 28, 2023As Lydon & Associates continues to celebrate its 50th year in business, we thought we would share a little gift of inspiration to (hopefully!) rejuvenate your creative mind and (maybe!) help give you a little boost in your marketing efforts this spring. Here are fifty inspirations from our team to …

Lydon at 50: Looking ahead while reflecting on our historyFebruary 17, 2023This year, Lydon & Associates celebrates our 50th year of making an impact in marketing and design, and what an incredible journey it has been! Fifty years is quite a trek. It’s no understatement to say that it has taken a lot of long hours and late nights—and a …