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    LYDON BLOG: THE THREAD

    8 practical ways to close out your marketing year with purpose

    AI marketing in October 2025: Read the second edition of Authentic Insights now

    Smart leaders know: The fourth quarter is where games are won

    Time to move: Accelerating success with a Strategy Sprint

    Reorg, rebrand or just realign? A midyear messaging health check

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8 practical ways to close out your marketing year with purpose

As the year winds down, most B2B marketers are balancing wrap-ups, budgets and planning—while feeling the pressure to “finish strong.”

AI marketing in October 2025: Read the second edition of Authentic Insights now

This edition explores how marketers, communicators and creative teams can use AI with intent—balancing speed with trust, novelty with strategy and automation with human intuition.

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SOLUTIONS

  • Services
    • Back
    • SERVICES
    • Strategy Consulting
    • SmartCreative™: Content + Design
    • Web Development + SEO
    • Email + Direct Mail Marketing
    • Live + Virtual Events
    • SEM + Paid Search
    • Display + Programmatic
    • Social Media
    • Research Reports
  • Marketing Platforms
    • Back
    • MARKETING PLATFORMS
    • Branding + Visual Identity
    • New Business Acquisition
    • Sales Enablement
    • Agent + Partner Support
    • Team Alignment + Training
    • Customer Engagement + Adoption
    • Product Go-To-Market
    • Consumer Point-of-Sale
    • Thought Leadership
    • Corporate Partnership + Investment
  • Development + Delivery
    • Back
    • DEVELOPMENT + DELIVERY
    • Creative + Production Tools
    • Web Development + SEO Platforms
    • Email, CRM + Direct Marketing Platforms
    • Paid Media + Automation Platforms
    • Analytics + Engagement Tracking Tools
    • Feedback + Insight Tools
    • AI + Innovation Perspectives

IMPACT + INSIGHTS

  • Impact by Industry
    • Back
    • IMPACT BY INDUSTRY
    • Financial Services
    • IT Services + Technology
    • Manufacturing + Industrial
    • Professional Services
    • Healthcare Services
  • Lydon Blog: The Thread

ABOUT

  • Our Agency
  • Our Process
  • Careers
  • Premium Partners

CONNECT