Development + Delivery

Analytics + Engagement Tracking Tools

Analytics + Performance Monitoring image

If you can’t measure it, you can’t improve it.

At Lydon, analytics and performance monitoring aren’t just a post-campaign exercise—they’re an always-on mindset. From channel-specific KPIs to multi-touch attribution, we believe every marketing initiative should be grounded in data and designed to evolve through measurement. They provide clarity, accountability and actionable insights, enabling you to invest more in what’s working right now and less on what’s not.

Data-informed. Outcome-driven. Insight-ready.

Today’s marketing environment is complex, but the right analytics strategy can simplify decision-making and sharpen execution.

Visibility across every touchpoint

 From site visits to email opens to ad clicks, we track the full journey.

Customized KPI dashboards

Tailored views for different teams—executives, marketers, sales, operations.

Marketing ROI clarity

Attribute leads, sales, and engagement to the channels and campaigns that earned them.

Real-time optimization

Spot performance dips and spikes as they happen—then act fast.

Connected data ecosystems

Integrations across CRM, CMS and campaign platforms provide a 360° view of impact.

    Lydon toolstack: Analytics & engagement

    Analytics & tagging

    Google logo
    Hootsuite logo
    MailChimp logo
    Screaming Frog logo

    SEO monitoring & content intelligence

    Ensono logo
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    DAS42 logo
    Yoast logo

    AI & reporting tools

    Ensono logo
    Google Data Studio logo
    DAS42 logo
    Jasper logo

    Looking to connect strategy to performance with data that drives action? Let’s talk.

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