IMPACT BY INDUSTRY
Healthcare Services

Complex regulations, diverse audiences. The stakes are high and we make your message matter.
In healthcare, trust is everything—and communication is critical. Whether you’re delivering care, providing benefits, selling insurance or marketing life-saving prescription medication, your marketing must navigate a crowded, compliance-driven landscape while still gaining attention.
At Lydon, we help healthcare service organizations connect with stakeholders across the ecosystem, including insurance companies and brokers, benefits plan sponsors, medical providers, hospital systems, and pharma. From member engagement campaigns to agent enablement tools, we deliver strategy-driven solutions that improve understanding, support decision-making and drive measurable business outcomes.
Why healthcare organizations partner with Lydon
Client experience includes:




72%

of healthcare consumers say they expect brands to personalize engagement and education based on their needs
(Salesforce)
55%

of consumers trust their healthcare plan despite overwhelming trust (90%) in their provider
(Edelman Trust Barometer: Health)
60%

of patients say confusing healthcare communications negatively impact their decision-making
(Accenture Health)
Cross-platform connections
Some of the Lydon marketing platforms our healthcare services clients love to leverage when crafting their marketing plans include:

Agent + Partner Support
Empower brokers and benefit advisors with co-branded materials, enrollment tools, and compliance-ready messaging that improves accuracy and engagement

Team Alignment + Training
Equip internal teams with the resources, messaging and onboarding support needed to confidently represent your offerings across channels and campaigns

Customer Engagement + Adoption
Increase member and patient understanding with targeted communications, onboarding journeys and omnichannel campaigns designed to build trust and prompt action

Thought Leadership
Position your organization as a trusted voice in a regulated space with executive content, research-based storytelling, and value-added education strategies