IMPACT BY INDUSTRY
IT Services + Technology
Bridge the gap between technical complexity and market clarity.
In a space where innovation moves fast and competitors are just a click away, your marketing needs to do more than explain what you do—it must prove why it matters.
At Lydon, we help IT services and tech brands turn complex solutions into compelling, customer-focused narratives. From product launches and sales enablement to thought leadership and branding that stands out, we connect your innovative products and services to the real-world outcomes your customers care about.
Why IT services and tech brands partner with Lydon
Client experience includes:
CASE STUDY | IT Services + Technology
Establishing a bold, expert voice via thought leadership
A global provider of managed IT services and digital transformation solutions sought to raise its industry profile and shift perception from vendor to visionary, and leaned on Lydon to help launch their new, brand-agnostic platform.
“The AWS re:Invent marketing materials that Lydon developed for us—including messaging, graphics, and a promotional video—were spot on, resulting in more than 20 significant conversations. My expectation heading in was maybe two or three, so to put that into perspective Lydon improved our lead gen by over 567% compared to previous events!”
– Senior Marketing Manager, Global Partner Programs
IT Services Company
68%
of B2B tech buyers say vendor content that shows ROI is the most influential factor in decision-making
(Gartner)
95%
of IT buyers say thought leadership content builds trust in a vendor
(Edelman-LinkedIn)
84%
of tech buyers say solution complexity hinders adoption—clear communication is key
(Forrester)
Cross-platform connections
Some of the Lydon marketing platforms our IT services and tech clients love to leverage when crafting their marketing plans include:
Sales Enablement
To equip technical and channel teams with messaging that resonates across stakeholders
Agent + Partner Support
For advisor and broker-dealer channels requiring compliant, on-brand tools and messaging
Product Go-To-Market
To launch new platforms, services, or integrations with speed and clarity
Thought Leadership
To showcase subject matter expertise, drive awareness, and shape emerging industry conversations