IMPACT BY INDUSTRY
Manufacturing + Industrial
In today’s market, technical excellence alone isn’t enough. Your marketing must clearly communicate value, reliability, and innovation to engineers, procurement teams, distributors, and end users alike. At Lydon, we help industrial brands modernize their messaging, elevate their visual identity and enable their teams with the tools to sell effectively across channels. Whether you’re launching a new product line, refreshing your digital presence or bolstering distributor loyalty, we’ll help your brand show up consistently—from sales meetings to shop floors and retail shelves.
Why manufacturing and industrial companies partner with Lydon
Client experience includes:
CASE STUDY
Building a smarter web presence from the inside out
A global leader in rigid packaging and sustainable solutions needed to strengthen internal communications while enhancing its web presence.
“I have worked on several website launches over the years and this has been, by far, the smoothest I have experienced. From day one, the Lydon team approached the project with a combination of creativity, professionalism, and responsiveness. They took the time to truly listen to our ideas and concerns and responded with thoughtful solutions. Their thoroughness and ability to quickly adapt and respond made what can be a stressful process feel seamless.”
– Global Marketing Manager
Manufacturing Company
74%
of B2B buyers in industrial markets say they prefer self-guided digital research over speaking to sales reps
(Forrester)
46%
of industrial professionals rank consistent branding across channels as a key decision factor
(GlobalSpec)
60%
of manufacturers say updating digital tools for distributors and partners is a top priority
(Deloitte)
Cross-platform connections
Some of the Lydon marketing platforms our manufacturing and industrial clients love to leverage when crafting their marketing plans include:
Sales Enablement
Equip sales reps and distributors with tools to explain complex specs and drive confident buying decisions
Customer Engagement + Adoption
Drive product understanding and loyalty through post-sale onboarding, guides, and training
Product Go-To-Market
Streamline launches with messaging, materials, and multichannel campaigns tailored to your buyers
Consumer Point-Of-Sale
Elevate packaging, in-store materials and interactive tools that influence purchasing at the final moment