Marketing Platforms
Agent + Partner Support
They don’t work for you—but they can work with you.
Lydon’s Agent + Partner Support platform is purpose-built to strengthen relationships with agents, brokers, dealers and third-party sales teams. We understand the realities of competing for time and attention in mixed-representation sales environments. That’s why we focus on building content ecosystems, communication workflows, and loyalty tools that simplify selling, boost alignment, and turn outside agents into reliable advocates for your brand. This platform is about creating support systems that make selling your products the path of least resistance—and greatest reward.
83%
of channel partners say training and enablement are key to driving sales
(Forrester)
80%
of indirect sellers cite lack of marketing support as a barrier to performance
(Channel Marketer Report)
91%
of top-performing partners say co-branded content improves deal velocity
(Demand Gen Report)
How we leverage this platform to build better marketing plans
This platform is ideal for businesses that rely on third-party agents or partners to represent their offerings in competitive environments. Whether you're launching a new product, expanding your footprint, or trying to increase consistency across a fragmented channel, we help you equip your extended sales force with the tools, clarity, and motivation they need to deliver. Our programs are designed to foster confidence, accelerate onboarding, and encourage ongoing engagement with tools that make selling your brand easier—and more rewarding.
Tactics & common deliverables
Agent onboarding kits and sales playbooks
Region-specific and multi-language content sets
Product sheets, comparison guides, and FAQs
Co-branded marketing templates and disclosures
Training modules (video, digital, print)
Self-serve content hubs and partner portals
Campaign kits for new product launches
Incentive program collateral and loyalty campaigns
Email nurture tracks for ongoing engagement
Gamified learning and certification tools
Quarterly update packs and agent communications
Internal recognition campaigns and spotlight features
Cross-platform connections
While this platform is tailored for marketing plans focused on agent and partner performance, it often works in tandem with:
Team Alignment + Training
For arming leadership and internal teams with consistent messaging and strategic fluency
Customer Engagement + Adoption
To support post-sale success with tools that educate, onboard and deepen customer relationships
Consumer Point-Of-Sale
For streamlining front-line selling through in-store signage, digital displays and simplified sales tools.