Marketing Platforms

Product Go-To-Market

Turn launches into liftoffs.

Great products don’t sell themselves—they’re introduced to the public with purpose. Our Product Go-To-Market platform helps you define the "what," "why" and "how" behind every rollout so your audience understands the value from day one. We guide you from internal alignment to public launch with messaging, media, content, and activation strategies that ensure internal teams, partners, prospects and customers all understand how to engage.

80%

of new product launches fail due to poor market positioning or lack of internal alignment

(McKinsey)

19%

faster revenue growth for teams aligned on their GTM strategies than peers

(SiriusDecisions)

more likely to meet KPIs for product launch campaigns supported by cross-functional coordination

(Forrester)

How we leverage this platform to build better marketing plans

This platform ensures that every product launch is backed by insight, clarity, and coordination. We help define your product’s value in the marketplace, map audience segments, and create tools to prepare internal teams, sales partners, and external channels alike. Once launched, we don’t stop—we guide your transition from campaign mode to sustainable engagement, adoption, and point-of-sale support to keep momentum going.

Tactics & common deliverables

Product positioning and messaging frameworks

Naming, branding, and identity development

Launch plans, timelines, and activation roadmaps

Customer segmentation and persona development

Internal rollout planning and sales team toolkits

Promotional creative and campaign assets

Digital registration flows and landing pages

Launch videos and multimedia content

Paid, social, and email campaign execution

Sales kits for internal, field, and channel teams

Onboarding, demo, and training content

Post-launch analytics and optimization plans

CASE STUDY | Product go-to-market

Accelerating go-to-market success of a late-entry certified pre-owned program

The financial arm of one of the world’s most iconic brands was entering the certified pre-owned (CPO) market later than its competitors and turned to Lydon to help make the introduction to its devoted customer base.

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Cross-platform connections

This platform is tailored to be a top-of-funnel precursor to other marketing plan tactics which occur once the launch is complete, so it often works in tandem with: