Marketing Platforms
Sales Enablement
Empower your sales force to sell smarter, faster and more consistently.
Whether supporting seasoned reps or onboarding new hires, we help unify your messaging, streamline training, and deliver usable tools that work in the real world. Lydon’s Sales Enablement platform closes the gap between strategy and execution—arming your team with dynamic, scalable resources, reference materials, and modular content systems that drive fluency, focus, and conversion at every stage of the sales funnel.
69%
of top-performing companies have a formal sales enablement process in place
(Highspot)
15%
higher win rates, and 27% faster new rep ramp-up times, for companies with effective sales enablement
(CSO Insights)
42%
of sales reps say they don’t have enough information before making a call, despite existing tools
(Forrester)
How we leverage this platform to build better marketing plans
Sales Enablement is most effective when integrated into your broader go-to-market strategy. If your reps struggle to clearly articulate value, messaging is inconsistent across teams, or product updates aren’t landing, it’s time to align. This platform helps marketing and sales operate from the same playbook—embedding your story into onboarding, training, collateral, and tools that sellers actually use. Whether building from scratch or optimizing what you already have, we tailor solutions to your structure, speed, and goals.
Tactics & common deliverables
Sales story development and messaging frameworks
Modular sales decks and customizable templates
One-pagers, product overviews, and sales battlecards
Persona-driven positioning guides
Sales onboarding and training decks
LMS-compatible video, audio, and interactive learning
CRM-integrated collateral libraries
Competitive response and objection handling tools
Internal FAQs and stakeholder cheat sheets
Mobile-ready quick-reference guides
Centralized sales content portals
Interactive and gamified enablement tools
Cross-platform connections
While this platform is tailored for marketing plans focused on equipping sales teams with the tools and messaging to succeed, it often works in tandem with:
Team Alignment + Training
For arming leadership and internal teams with consistent messaging and strategic fluency
Customer Engagement + Adoption
To support post-sale success with tools that educate, onboard and deepen customer relationships
Consumer Point-Of-Sale
For streamlining front-line selling through in-store signage, digital displays and simplified sales tools