Marketing Platforms
Team Alignment + Training
Your team can’t execute on what they don’t understand.
Lydon’s Team Alignment + Training platform helps organizations communicate internally with purpose. Whether you're rolling out new strategies, launching products, or navigating change, we distill complexity and foster buy-in across your organization. Because internal alignment isn’t just good practice—it’s a strategic advantage that drives performance at every level.
69%
of employees say they’d work harder if they felt more appreciated and informed
(McKinsey)
85%
of change initiatives fail due to lack of internal communication and training
(Prosci)
23%
increase in revenue growth for companies with highly engaged employees
(Gallup)
How we leverage this platform to build better marketing plans
This platform is ideal when your marketing initiatives depend on internal understanding, adoption, and execution. Whether you're introducing a new platform, launching a product, or undergoing business transformation, we help connect leadership intent with day-to-day behaviors. Our work ensures every team member—not just leadership—is informed, aligned, and motivated to act in concert.
Tactics & common deliverables
Strategic alignment campaigns
Product and platform training programs
Executive messaging playbooks
Onboarding toolkits and guides
Instructional videos and e-learning modules
Learning paths and certification systems
Internal brand awareness campaigns
Field and support team quick-reference materials
Factory floor and safety training content
Custom intranet portals and employee content hubs
Leadership town hall and comms support
CASE STUDY | Team alignment + Training
Building a smarter web presence from the inside out
A global leader in rigid packaging and sustainable solutions needed to strengthen internal communications while enhancing its web presence.
“The materials Lydon created for our dealer training program are perfect. The information is easy for the audience to digest and displayed in a way that makes it very relatable. The kick-off event was a huge success, and the feedback we’ve received so far has all been positive—the content exceeded expectations, and the design elevated it further.”
– Director, Digital Growth
Financial Services Company
Cross-platform connections
While this platform is tailored for marketing plans focused on team readiness and internal engagement, it often works in tandem with:
Branding + Visual Identity
When rebrands require internal agreement and communication rollouts
