Process with Purpose

Let us put our powerful ecosystem of marketing solutions to work for you.

How the ecosystem works

Services

What we do for our clients—very simply, our agency’s capabilities.

Marketing
Platforms

How we replicate success by deploying reliable tactics to tackle common business challenges—what we call our “blueprints for building better marketing plans.”

Development + Delivery

What we use to turn ideas into real world results—our software and tech platforms that allow us to build, deploy and monitor our marketing solutions.

In strategic combination, these solutions create measurable business outcomes for our clients.

The Lydon Loop:
A smarter approach to full-funnel marketing

When we say end-to-end marketing, we mean it. The Lydon Loop is our proprietary 7‑phase process designed to drive clarity, consistency, and compounding value across every engagement. It’s iterative, intelligent, and intentionally built to scale with your business.

We start by understanding your business goals, customer dynamics, and stakeholder landscape⁠—before a single tactic is planned.

  • Executive and stakeholder discovery sessions
  • Audience, market, and platform alignment
  • KPI mapping and campaign success criteria

Need help getting started? Our “Lydon The Way” Strategy Sprints can help.

With goals and context aligned, we map the strategy—defining messaging, delivery mechanisms and core experiences.

  • Platform and channel planning
  • Content, messaging and funnel architecture
  • Timeline, compliance and resource modeling

Our Marketing Platforms can help build a plan around a specific goal.

This is where our exceptional creative takes over. We build high-impact, high-velocity content and assets grounded in strategy—not guesswork.

  • Creative development across print, digital, video and more
  • Message testing and design iteration
  • Template and toolkit development

See how we bring strategy to life through SmartCreative™.

Whether it’s a launch, a campaign, or a multichannel rollout—we ensure everything fires cleanly, on time, and on message.

  • Execute omnichannel campaigns across paid, owned, and earned media
  • Activate sales teams, partners, and internal comms
  • Coordinate live, virtual, or in-market experiences as needed

We can power your activation across channels and tactics. View Development & Delivery to learn more.

Every program is built for measurement from the start. We use real-time analytics to track performance and behavior.

  • Measure channel-level performance, conversions, and audience behavior
  • Monitor brand sentiment, reach, and interaction patterns
  • Surface early insights for rapid response and optimization

Want smarter performance monitoring? See Analytics & Engagement Tracking Tools for more info.

We turn insights into advantage—refining campaigns in flight and recalibrating for maximum impact.

  • A/B testing, creative iteration, channel reallocation and message calibration
  • Evaluate ROI, content performance, and user feedback
  • Report findings across teams to foster shared learning and alignment

Squeeze more ROI out of your marketing budget. Check out our Feedback & Insight Tools to learn more.

We’re always looking ahead. What’s working, what’s next—how do we build momentum? This phase is about scaling what works and seeding future opportunity.

  • Optimize creative, content, or channel mix based on results
  • Adjust messaging or target segments as market conditions shift
  • Scale what’s working, sunset what’s not, and plan the next sprint

Looking to sustain success and scale impact? We’ll loop back and reassess all Services, Marketing Platforms and Development & Delivery tools.

Seeking a go-to strategic partner or agency of record? Let’s talk.

REQUEST A CONSULTATION