HDFS Brand Guidelines strategy and design

Harley-Davidson Financial Services (HDFS) is the financial services subsidiary of Harley-Davidson, Inc. As a result, the HDFS brand is inextricably tied to one of the most iconic brands in the world. However, their separate business requirements, from U.S. to international markets, demand unique communication differentiators. Lydon has worked with HDFS for more than two decades to refine their marketing strategy, evolving with the Harley-Davidson^® brand over time. The HDFS Brand Guidelines distills this strategy into a clear set of instructions for internal and external marketing teams.