WD-40 Specialist^® industrial product line

The WD-40 Company wanted to shift perceptions beyond their ubiquitous consumer product to their powerful, industrial-grade WD-40 Specialist^® product line. Through extensive research and discovery, Lydon crafted a new value proposition, messaging pillars and elevator pitch targeted specifically at the industrial market, and designed a new visual identity and suite of industrial-themed marketing materials to help deliver it.