PRIVACY

Lydon & Associates (“Lydon”) is committed to protecting users’ privacy. This privacy policy applies to the Lydon website(s) that link to this notice.

Some of our clients provide Lydon (and affiliates, including third-party contractors, when applicable) personally identifiable information about their customers so we can perform various services such as online campaign analysis. In addition, as part of our services, we may collect information about user interaction with client websites and provide that information along with our analysis to the client. All of this information belongs to the client and, as their customer, you should review the privacy policies of the sites you visit. Lydon makes no other use of this personally identifiable information.

Lydon and its affiliates may use cookie and web beacon technology for planning, serving, analyzing, and managing online campaigns on behalf of our clients and their customers. Depending on your web browser, you may be able to change how your computer treats cookies so that cookies are not used or saved. Please check with your browser provider for more information on managing cookies.

Lydon and its affiliates may use Google Analytics to analyze web traffic and usage patterns on our own website or websites we administer on behalf of clients. This process does not collect individually identifiable information and we do not disclose information collected on behalf of a client with any other parties. For complete details on how Google Analytics processes and stores data, please review their Terms of Service.

Lydon website(s) provide users with information about products and services, as well as company contact information. We do not collect personal information unless you provide it to us for items such as newsletter subscriptions should they exist or become available. We will express our need for personal information at the point of collection and will not collect more personal information than is needed to execute your request.

Personal information is any information that can be used to identify an individual, and may include, but is not limited to, name, email address, postal or other physical address, telephone number and other information required to provide a service, deliver a product, or carry out a transaction you have requested. We will only use your personal information in the way we specified when it was collected. We will not subsequently change the way your personal information is used without your consent.

When we conduct email campaigns for our clients, we typically use affiliate email service providers. Lydon or its affiliates may use cookie and web beacon technology to track the campaign’s effectiveness. Generally, we do not have access to the email addresses or any individual information and do not associate cookie data with any individual. If we handle email addresses in conjunction with an online campaign, we rely on the email service provider or the client’s own cookie or web beacon technology to do so. Our affiliate email service providers are all screened to comply with applicable CAN-SPAM laws. Client mail lists are the property of the client and neither Lydon nor its affiliates stores or uses these lists for any other purposes.

1) What information is collected by Lydon website(s)?
We may collect Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, and track user’s movement in the aggregate. The other information we collect through Lydon website(s) is contact information you choose to provide as a consumer, client or partner, when you complete a form to request more information about our company, products or services. We may also use Google Analytics for additional traffic and usage monitoring.

2) How does Lydon use personally identifying information collected on respective Lydon website(s)?
We use the contact information you provide to respond to your request or to provide you future updates. We may contact you through any of the means you identified on the form (e.g., phone, fax, email). If you contact us as a prospective client and a business relationship is not established with Lydon or an affiliate within a reasonable time period, we will delete your contact information.

3) Does Lydon share my personally identifying information with third parties?
We may share the contact information you provide on our website(s) with our contractors and vendors in order to provide a requested service or transaction (e.g., to send you an email) subject to our confidentiality policies. Other than agents who act on our behalf, information you provide at this site will not be transferred or sold to unrelated third parties, unless we have your permission to do so. We may disclose your personal information to respond to subpoenas, court orders, legal process, or to protect or establish our legal rights or property. Information may be disclosed as part of any merger, acquisition, sale of company assets, as well as in the unlikely event of an insolvency, bankruptcy or receivership in which information would be transferred as one of the business assets of the company.

4) How is my personally identifying information used when I apply for a position with Lydon?
When you apply for a position with Lydon, you may be linked to a third party website. If you are linked to a third party website, all personally identifiable information that you choose to provide will be collected and maintained by the third party. The collection of information will be governed by the third party’s privacy policy. Lydon will have access to the information that you provide to the third party. If you apply for a position with Lydon directly or through a third party, and you choose to provide personally identifiable information, your personally identifiable information will be treated in accordance with this privacy policy.

5) How is my personally identifying information used when I submit it for consideration regarding partnership opportunities?
If you are interested in partnership opportunities with Lydon, we provide you with the opportunity to contact us through our website or conventionally by phone or mail. The information you can submit through our website includes your name and contact information, information about your company, and references along with their contact information. If you choose to provide your personal information or your reference’s personal information, we will use this information to assist us in determining whether to pursue a partnership opportunity with you, and will not use this information for any other purpose. We may share your personal information or your reference’s personal information with our contractors and vendors to perform services for us in regard to your request (e.g., to send you an email) subject to our confidentiality policies. We will not disclose your personal information or your reference’s personal information, except as otherwise described in this privacy statement. If you contact us as a prospective partner and a business relationship is not established with Lydon within a reasonable time period, we will delete your contact information.

6) How does Lydon safeguard personally identifying information collected on Lydon website(s)?
We have security policies and procedures to protect information in our possession from loss, misuse and unauthorized access, disclosure, alteration and destruction. While no data transfer can be completely secure, we make all reasonable efforts to secure all data that is transferred, stored or processed.

In the case of the Lydon FileXchange (FTP) or other Lydon website(s) that facilitate file transfer and user data collection, we utilize secure file transfer methods. All technology solutions of this nature are used for the sole purpose of assisting clients, vendors and affiliated third parties with the transfer of only necessary data to facilitate business operations. Once transferred and secured between parties, data is routinely purged from remote access storage to prevent unwanted or unnecessary access.

7) What are my choices? How do I opt-out of the web site-specific mailing lists and services?
After opting-in, you may choose to opt-out from any mailing lists that you have subscribed to, at any time. You may opt-out by clicking on the unsubscribe link within any of the emails that you receive. For lists and services that relate specifically to Lydon website(s), you may also send your opt-out request by mail to:

Lydon & Associates
400 Skokie Boulevard
Suite 725
Northbrook, IL 60062

8) Can I review and delete my personally identifying information collected by Lydon website(s)?
You can email mail@lydondesign.com if you wish to access your personally identifying information. We will provide you with reasonable access to review and request the deletion of your personally identifiable information, in accordance with applicable laws and regulations.

9) Does the Lydon website(s) use cookies and web beacons?
Lydon website(s) may use cookies and web beacons. Cookies are tiny packets of information, usually less than one kilobyte, stored in the temporary files on your hard drive, and used by websites to recognize a computer they have encountered before. A web beacon is a clear gif not visible to the user, which collects certain anonymous information about your visit to our website(s). We may use a combination of cookies and web beacons for planning, analyzing and managing our web site(s). These tracking technologies collect anonymous data about users who interact with our websites to help us provide a better user experience through the use of statistics and measurements of user satisfaction. Usage of cookies and/or web beacons is in no way linked to any personally identifiable information while on our sites.

10) Does Lydon host any blogs?
Lydon may host discipline or employee blogs and you may link to the blogs from www.lydondesign.com or other website(s). Blog postings may include articles, press releases and research conducted by Lydon or its affiliates. The postings on the blogs reflect the views of the authors and not necessarily those of Lydon or its affiliates. In some cases, users may be able to post comments to a blog, in which case you may be required to create a username and provide your email address. Your username and email address will be stored by Lydon or a third party, but will not be shared or used for any purpose beyond posting comments to the blog. If you use a Lydon blog, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users, and could be used to send you unsolicited messages. Lydon is not responsible for the personally identifiable information you choose to submit in comments on our blogs.

11) Does the Lydon website(s) link to third party web sites?
Lydon website(s) may provide links to third party websites that provide valuable information. We encourage you to review the privacy policies and data collection procedures on these websites should you choose to navigate to them.