SERVICES
Display + Programmatic
At Lydon, we plan and execute high-performance, audience-first display strategies that span the entire digital landscape. Whether it's connected TV, digital OOH, in-game ads, or mobile retargeting, our campaigns are powered by real-time bidding, AI-driven optimization, and omnichannel delivery—bringing brand stories to life across devices and environments. From pre-roll video and OTT streaming to digital billboards in airports and placements near key retail hubs, we help you reach your audience where they are—with messaging that motivates and media that performs.
90%
of all digital display ad spend in the U.S. is projected to be on programmatic display ads by 2025
(eMarketer)
70%
of retargeted users are more likely to convert on average compared to new visitors
(Invesp)
2x
higher click-thru rates are generated by personalized display ads versus generic ads
(WordStream)
Drive real business results with Lydon Display + Programmatic
Capabilities & common deliverables
Cross-platform media planning and campaign orchestration
DSP/SSP inventory sourcing and audience segmentation
Real-time bidding and dynamic creative optimization (DCO)
Retargeting, geo-fencing, contextual, and behavioral targeting
CTV, OTT, pre-roll, and video ad development
Mobile-first and interactive ad formats
In-game and digital OOH placement strategy
Creative variant testing and A/B optimization
Landing page development and CRO support
Conversion tracking and pixel implementation
Campaign reporting, dashboarding, and attribution analysis
Brand safety, ad fraud protection, and frequency capping
Platforms & partners
