SERVICES
SmartCreative™: Content + Design
While other agencies attempt to commoditize content and design, at Lydon we put a premium on creative because we know it’s the true differentiator in marketing that moves audiences—and drives outcomes.
Every creative on our team is a strategist in their own right, recruited from top programs and trained in disciplines like fine art, design, video, typography and journalism, as well as marketing. The result is work that doesn’t just look good, but connects with audiences and delivers measurable impact against today’s business challenges.
SmartCreative™ Certified
Every creative proposal we deliver passes a rigorous five-point SmartCreative Scorecard. All creative must:
- Meet required specs
- Demonstrate quality
- Express a definitive point of view
- Exceed expectations
- Possess a “wow factor”
Capabilities & common deliverables
Short-form advertising and sales copy
Blog posts, articles, white papers and ebooks
Corporate communications and executive messaging
Web, SEO, and editorial copywriting
Training manuals, onboarding guides and FAQs
Video scripts, motion graphics and presentation decks
Case studies, brochures and sales decks
Infographics, flowcharts and visual storytelling
Digital and print design (ads, banners, campaigns)
Sales enablement materials (battlecards, product sheets, proposals)
Investor and strategic partnership materials
AI-assisted creative concepts and content iterations
“In a world where design and content intersect, Lydon has been our trusted architect. The work their team does in all areas is beyond impressive and their contribution transcends mere aesthetics; it’s a harmonious blend of innovation, functionality and storytelling. Their adept interpretation, creative execution and ingenuity has set a new standard for design excellence in our sector.”
– Vice President of Brand, Thought Leadership & Events
IT Services Company