SERVICES
Strategy Consulting
When you’re ready to move fast and make real marketing progress, you need a partner who knows how to cut through the noise.
At Lydon, we start by understanding your true business needs before jumping into services or deliverables. Our consultative approach ensures every project is tightly aligned to your objectives, audiences, and desired outcomes—saving time, maximizing budget and building momentum from jump.
Proposal-based
All strategy consulting engagements are documented for internal circulation and buy-in from key stakeholders.
Minimal meeting promise
Meetings are targeted, purposeful, and kept to a minimum—protecting your time and budget.
Trusted expertise
Over 115 years of combined marketing experience between our leadership team—and an average of 12 years per associate—across verticals, including financial services, IT services, technology and manufacturing.
Built-in strategy
Strategic thinking is embedded into every platform, service, and project engagement we deliver.
“Lydon The Way” Strategy Sprints
When your business challenges require more focused attention, we provide timed, package solutions to supercharge your marketing direction. Each sprint includes consultative workshops, brainstorming sessions and a final marketing plan proposal that aims to align services and produce a blueprint for immediate action.
SPARK
SPRINT
Timing:
7-10 days
Delivery:
6-12 tactics mapped to a 3-6 month marketing plan
IGNITE
SPRINT
Timing:
2-3 weeks
Delivery:
12-24 tactics mapped to a 6-12 month marketing plan
ILLUMINATE
SPRINT
Timing:
3-4 weeks
Delivery:
24-36 tactics mapped to a 12-18 month marketing plan
Capabilities & common deliverables
Market research
Competitive assessments
Branding and visual identity assessments
MarCom audits
Marketing plans
Go-to-market roadmaps
Audience personas
Journey mapping
Industry and product research
Audience surveys and focus groups
Key stakeholder interviews
Campaign planning and sequencing
“I have been working with Lydon for over 20 years. The team consistently delivers amazing work, combining creativity and strategic insight. Their ability to understand our business and translate it into tangible outcomes has been invaluable. Every project we’ve collaborated on has exceeded expectations, reinforcing their reputation for excellence. I love working with them!”
– Head of Retirement Services
Financial Services Company