Time to move: Accelerating success with a Strategy Sprint
In a perfect world, every marketing challenge would come with a generous timeline and plenty of runway. But most marketers know that’s rarely the case. Whether you’re launching something new, navigating change or trying to build momentum faster, sometimes you need focused, strategic firepower delivered on a condensed timeline.
That’s where our “Lydon the Way” Strategy Sprints come in.
A real benefit to your organization
SPARK
SPRINT
Timing:
7-10 days
Delivery:
6-12 tactics mapped to a 3-6 month marketing plan
Best suited for teams:
- Launching a product without aligned marketing in place
- Preparing for a trade show and seeking campaign clarity
- Pivoting messaging across content and channels
- Validating early-stage ideas
- Emerging from leadership or team transitions
- Aligning tactically before a key campaign season
Typical deliverables include:
- A three-month content calendar with topic clusters and CTAs
- A paid media plan for product launch or lead generation
- An email nurture outline and segmentation strategy
A messaging matrix tailored to key buyer personas
What it could look like in action:
IGNITE
SPRINT
Timing:
2-3 weeks
Delivery:
12-24 tactics mapped to a 6-12 month marketing plan
Best suited for teams:
- Shifting focus to a new product, service offering or audience
- Reviving underperforming programs
- Developing a compelling plan for a funding round or board meeting
- Entering a new market with low internal consensus
- Aligning on goals and gaining clarity on execution
- Improving conversion or engagement despite strong brand visibility
Typical deliverables include:
- A six-month omnichannel campaign blueprint with KPIs
- Persona refinement and channel prioritization
- A lead scoring model and marketing automation workflow
- A thought leadership strategy aligned to sales enablement
What it could look like in action:
ILLUMINATE
SPRINT
Timing:
3-4 weeks
Delivery:
24-36 tactics mapped to a 12-18 month marketing plan
For organizations ready to build out or reimagine significant portions of their marketing approach, our ILLUMINATE Sprint delivers a high-caliber transformation. This sprint doesn’t just provide a roadmap, it delivers a long-term strategic blueprint for success.
Best suited for teams:
- Undergoing or emerging from a M&A or rebrand
- Unifying strategy across business units or geographies
- Operating reactively without a long-term system
- Securing executive buy-in and planning for scaled investment
Typical deliverables include:
- An 18-month master marketing plan with quarterly milestones
- Full-funnel campaign frameworks and channel playbooks
- A long-range content production roadmap aligned to SEO and lead gen
- Budget modeling and internal resource planning
What it could look like in action:
A national manufacturer recently merged with a global partner and needs to unify its marketing under a single vision. Through stakeholder interviews, integration planning and competitive research, we deliver an 18-month phased marketing strategy—complete with campaign architecture, audience segmentation, internal rollout guidance and dozens of coordinated initiatives.
And the best part? Once the strategy is in place, Lydon is ready to roll up our sleeves, build the creative and begin activating the tactics that we’ve mapped out—with you and for you.
Not sure where to begin? Let’s talk.
You don’t need six months to make a real move—you need a clear starting point. We’ve spent the last 50 years helping teams get there: faster, smarter and with purpose. While strategy is integral to every project that we develop, Strategy Sprints are how we help teams break through and achieve better business outcomes.