Announcing the first edition of Authentic Insights
Our new quarterly report on real-world experiments with AI in marketing
June 20, 2025
We’re excited to launch the first edition of Authentic Insights—a practical, inside look at how AI is actually showing up in Lydon’s creative and marketing work.
There’s no shortage of big predictions about where AI is headed. What’s harder to find is clear, grounded perspective on what’s working in practice right now. That’s what Authentic Insights aims to offer: real-world experiments, honest assessments and lessons pulled directly from live projects. You’ll see where AI is adding value, where it’s introducing friction, and where it’s producing moments of both brilliance and failure.
The role of AI in creative and broader marketing work is still taking shape. This report is our way of capturing what we’re seeing and learning as that picture continues to evolve.
We’re glad you’re here at the start and we hope you take away something useful and thought-provoking.
Join the conversation
Authentic Insights will drop quarterly with new perspectives, opinions, reviews and reflections documenting the work we’re doing with AI in marketing.
We’d also love to hear about your own explorations and struggles on the AI frontier. Have a question or experience to share? Send us a note or request to become a contributor and we might feature your story in a future edition.