To drive traction inside dealerships, Lydon has built and continues to evolve a modular point-of-sale system that works across showroom formats and rider journeys. Anchored by high-impact signage and sweepstakes displays, additional materials including brochures, take-ones, dealer referral cards and branded promotional items spark interest and encourage riders to engage with salespeople on the showroom floor.

Beyond the showroom, we expanded Harley‑Davidson® Insurance’s reach through digital banners, social media graphics, campaign materials and advertising. The result was a cohesive presence that reinforced the product promise across every touchpoint—online, in-store and out on the open road.