Marketing Platforms
Consumer Point‑Of‑Sale
Where decision meets persuasion.
Point-of-sale is more than signage and packaging—it’s a precise moment when visual clarity, brand consistency and message alignment matter most to convert awareness into action. From in-store displays and product sheets to digital callouts and interactive demos, at Lydon we equip your brand to influence purchase behavior right where it counts by building consistent, compelling and conversion-driven experiences.
76%
of purchasing decisions are made in-store
(ShopperTrak)
82%
of smartphone users consult their phones on purchases while standing in-store
(Google)
62%
of customers are more likely to choose brands that offer cohesive in-store and digital experiences
(Salesforce)
How we leverage this platform to build better marketing plans
Point-of-sale strategy begins with clarity—giving buyers answers to their most pressing questions in real time. We craft POS campaigns that minimize hesitation and reinforce confidence, ensuring your brand shows up with credibility and consistency. Whether a customer is seeing your product in-store, online, or through a distributor, we unify your presence across touchpoints and build conversion-ready assets designed to drive action.
Tactics & common deliverables
Packaging and label design
Shelf signage and product displays
Interactive demos, kiosks, and QR engagements
Conversion-focused landing pages and mobile CTAs
Product one-pagers and sell sheets
B2B sales tools for retailers and distributors
Retailer onboarding kits and visual merchandising guides
In-store motion graphics and video loops
Co-branded marketing materials for channel partners
eCommerce optimization and product descriptions
Limited-time offers and promotional campaigns
Post-sale onboarding and usage tools
CASE STUDY | Consumer Point-of-sale
Built to convert: Driving in-store insurance sales for over two decades
Cross-platform connections
This platform is often activated with others in the marketing plan to create a seamless journey from awareness to purchase, so it often works in tandem with:
Branding + Visual Identity
When rebrands require internal agreement and communication rollouts
