Marketing Platforms
Customer Engagement + Adoption
Turn passive customers into active champions.
Customer engagement doesn’t happen by accident—it’s built through sharp strategy and timely communication. From onboarding sequences and platform nudges to interactive content, loyalty triggers and personalized outreach, we create systems that build trust, boost usage and increase satisfaction. Whether you’re in B2B SaaS, financial services, or consumer subscription, we help turn casual users into committed advocates.
80%
of consumers are more likely to buy from a company that offers personalized experiences
(Epsilon)
27%
of customers will stop using a product after a single bad experience
(PwC)
77%
of brands could disappear overnight and no one would care—unless they invest in meaningful engagement
(Havas)
How we leverage this platform to build better marketing plans
This platform is ideal when existing customer engagement needs a refresh—or when post-sale experiences need structure and impact. Whether retention is dropping, sentiment is sliding, or you're entering a new phase of your brand or product lifecycle, we design customer programs that keep users informed, activated, and aligned with your brand. Our work is designed to earn attention—and reward loyalty—at every step.
Tactics & common deliverables
Onboarding campaigns and welcome flows
In-product messaging and usage prompts
Drip email sequences and nurture tracks
Push notifications and mobile engagement
Interactive content: videos, walkthroughs, quizzes
Knowledge bases, help centers, and how-to guides
Behavioral segmentation and journey mapping
Loyalty milestones and incentive triggers
Cross-channel engagement across web, email, mobile, and social
Customer feedback loops and satisfaction surveys
Reengagement campaigns and churn prevention
Performance dashboards and optimization reporting
CASE STUDY | Customer Engagement + Adoption
Transforming participant engagement at enterprise scale
A world-class financial institution sought greater impact among participants and tapped Lydon to help drive results.
Cross-platform connections
While this platform is tailored for marketing plans focused on customer retention and experience, it often works in tandem with:
Thought Leadership
Turns customer-facing education into content that builds market credibility