AI marketing in October 2025
Read the second edition of Authentic Insights now
October 17, 2025
The latest issue of Authentic Insights has arrived!
Go behind the headlines. Dive into the work.
This special 24-page edition explores how marketers, communicators and creative teams can use AI with intent—balancing speed with trust, novelty with strategy and automation with human intuition.
“When we confuse novelty with progress and complexity with superiority, we turn tools meant to liberate us into instruments of control, distraction and decay.”
- Brian Lydon, Executive Creative Director
Highlights Inside
Trust and meaning
The pernicious promise of progress
Brian Lydon on why “technologism” confuses novelty for progress, and how marketers can refocus on meaning.Amplifying AI impact while safeguarding trust
PR leader Marc Whitt shares ethical guardrails every communicator should adopt.
Search and strategy
Rocking AI search with a “Triple S” framework
Chris Phenner on judging AI search platforms by speed, sources and spine.- Prime prompting
Five subtle shifts that consistently lead to better results.
Creativity and craft
- Reports from the field
Candid scores from our team’s experiments with ChatGPT, Claude, Grok, Sora and more—what worked, what failed and what surprised us. Vibe coding is no silver bullet but can still provide useful ammo
Lydon’s own Rick Yager on how he and other non-developers are shipping working AI modules.AI can make moments—creatives make them matter
Senior Designer, Kris Meyers, on where generative video shines (and where it breaks).Why AI will probably never get creativity
A hot take on why intuition and cultural timing still matter most.
Speed and systems
Clearing the clutter to make way for great work
Olivia Lydon explores how AI helps creative teams collaborate, align and move faster without losing focus or intent.
Making moments matter, an original short by Kris Meyers.
Generative video can make moments—but creatives make them matter.
In this companion film, Kris Meyers puts today's leading AI tools to the test. He explores where they shine, where they fall short, and what it really means to stay human in the process.