SERVICES
Email + Direct Mail Marketing
Precision-targeted. Cross-channel. Fully measurable.
Our digital campaigns are designed for engagement, automation and conversion, while our physical mailings are powered by targeting technology, dynamic content and trackable response mechanisms. Whether you're launching a drip series, running a product promotion or executing a multi-touch ABM campaign, we tailor every message for maximum impact.
$36
delivered on average for every $1 spent on email marketing
(DMA)
70%
of consumers say they feel more valued when brands send direct mail
(USPS Mail Moments)
118%
higher response rates for integrated campaigns using both email and direct mail versus using either alone
(Canada Post)
Recent campaign success: Credit One Bank
48%
email open rate (1.7x higher than industry average of 28%*)
2.25%
email click-thru rate (15.4% higher than industry average of 1.95%*)
* Source: ZoomInfo, 2025 Email Benchmark Report
Capabilities & common deliverables
Drive inbox engagement and conversion
Responsive HTML templates and Outlook-compatible formatting
Audience segmentation, personalization, and dynamic content
Campaign automation, drip sequencing, and A/B testing
Copywriting, messaging strategy, and offer development
Deliverability QA via Litmus and cross-platform testing
CRM and marketing automation integration with full analytics
Direct Mail
Bridge digital and physical with targeted outreach
Campaign strategy, creative development, and format design
Targeted list building, segmentation, and personalized variable data printing (VDP)
QR codes, PURLs, and digital CTA tracking integration
Print production, USPS optimization, and mailing compliance
Fulfillment, distribution, and multi-wave deployments
Cross-channel amplification with email, web and social
Tools & platforms
CASE STUDY | EMAIL + DIRECT MAIL MARKETING
Transforming participant engagement at enterprise scale
A world-class financial institution sought greater impact among participants and tapped Lydon to help drive results.